About WildWash

The Wildwash Story

WildWash is a natural pet care brand founded in England by Andrew and Jane Cooper. Its shampoos, conditioners and sprays are made without sulfates, parabens, phthalates, phosphates, petrochemicals or PEGs, using 100% pure essential oils. WildWash is B Corp certified and carries the Cruelty Free International Leaping Bunny accreditation. In the United States, WildWash is distributed by Flashy Fox LLC.

WildWash was founded by Andrew and Jane Cooper, whose love for pets led them to open a pet boutique and pet spa fifteen years ago. When Jane, a professional groomer, became pregnant, she started reading the labels on the products she was using every day. Nobody could give her a straight answer about what was in them. So she and Andrew decided to develop their own.

They wanted a range as good as the best human products on the market, and partnered with an independent English apothecary (one of the top ten natural perfumers in the world) to build it. Every product is hand blended and hand stirred, using plants, botanicals and essential oils.

At WildWash, the team believes that animals and humans deserve the same quality cosmetics and they pride themselves on being as transparent as possible. For every product, they provide a full ingredients list, which confirms that the products contain no parabens, phthalates, phosphates, petrochemicals, sulfates, or PEGs. They use 100% pure essential oils and guarantee that none of their products have been tested on animals.

This consideration and strong moral compass have earned WildWash ethical accreditation and created countless satisfied customers.

WildWash is used by groomers, pet owners and vets around the world. Every product carries the Cruelty Free International Leaping Bunny logo, and the company is B Corp certified with Ethical Accreditation.

Meet the team…

Why Use Natural?

Just like human skin and hair, a dog's skin and coat respond better when a natural product is used. Natural products promote healthy, hydrated skin and coat, whereas shampoos containing chemicals can cause dry, itchy, scaly skin with poor hair quality, lacking moisture and shine.

Dogs and cats can't shampoo themselves. Whatever goes on your pet goes on your hands too. If you want to see what conventional pet shampoo does to skin, look at the people who use it all day.

Professional groomers wash up to twelve dogs a day. Red, sore, cracked hands are one of the most common complaints in the trade, and dermatitis is widespread.

Groomers who switch to WildWash tell us the difference shows in their hands. That's not a claim we can make for you. Skin is individual, and if you have a persistent skin condition, see a doctor. It's just what they tell us, and it's the reason we started making this range in the first place.

Hands are just the visible part. The same ingredients that dry out skin don't belong on your pet either. That's why we leave them out.

Chemically, man-made products upset the fragile balance of our world and cause disruption, damage, and pollution to our environment, to ourselves, and to our pets. We guarantee that WildWash products are safe to use for your family, your pets, and the world in which you live.

Naturally the best

AND MADE WITH LOVE!

1. How We Develop a Product

We discuss which product we want to make, what we want to achieve, and of course, the ingredients we would like to use. Our apothecary is recognized as one of the top 10 natural perfumers in the world, so we spend time developing unique, divine fragrances that our customers know and love.

2. No Compromise

Our products are kind to our pets, to ourselves and to the environment. There is no compromise with using a natural shampoo on your pet. Our shampoo for light coats will lighten your pet’s coat beautifully and naturally without stripping the coat or harming the skin.

3. Made in England

WildWash is a naturally derived pet shampoo and cosmetic range unlike any other. Quintessentially British, it is made in the beautiful English countryside overlooking the hills of Glastonbury.

4. Traceable Ingredients

The ingredients we use are chosen for their quality, traceability and transparency of manufacture. It is very important to us to know that our base ingredients can be traced back to their origin and are as natural as possible.

5. Why Essential Oils

The 100% pure essential oils that form our fragrances also play a huge part in the performance of our products. For example, the sweet orange in our shampoo for dark and greasy coats helps to clarify greasy hair and skin while imparting a beautiful shine to the coat.

6. What Customers Tell Us

Since we launched WildWash we have been inundated with wonderful emails, letters and testimonials from pet owners all over the world about the benefits of our products. We will always maintain the quality of our products and the quality of our ingredients to bring you what we believe to be the best pet care range available.